Record advertising revenue for champions league final on M6
Champions League final draws massive advertiser interest on M6
Gross advertising investments soar past €13 million, marking a significant year-over-year increase.
The Champions League final has once again proven its unmatched appeal to advertisers. Broadcasters captured over €13 million in gross advertising revenue from 90 brands, a sharp rise from the €9.2 million spent by 93 advertisers the previous year. The 2026 final, broadcast on M6 on Saturday, May 30 starting at 6:00 PM, featured extra time and penalties and drew an average of 6.2 million viewers on M6, with an additional 2.9 million tuning in on Canal+ according to Médiamétrie. The 2025 final, aired at 9:00 PM without extra time, generated lower ad revenues.
The 2026 final’s advertising blitz included 158 commercials: 50 before kickoff, 70 during the match, and 38 after the trophy presentation. The live game itself commanded the largest share of spending, with nearly €8.9 million in gross revenue, while pre-match and post-match ad slots accounted for €1.2 million and €2.9 million respectively.
Key sectors like fast food, consumer goods, and retail dominated advertising activity. KFC led the pack with €568,000 in gross investments, followed by Procter & Gamble (€445,000) and Intermarché (€401,000). Completing the top ten were Universal Pictures Films, Citroën, Cupra, Burger King, McDonald’s, EDF, and Nintendo.
Citroën secured the most valuable commercial of the night with a 30-second spot for its new C3 electric model, commanding €202,900 in gross value. Meanwhile, Intersport chose the longest format, running a 50-second ad twice—once before the match and again during play—for €119,000.