In a strategic move to solidify its market presence, Uber has launched its ride-hailing services in Agadir and Tanger, two of Morocco’s most vibrant tourist hubs. This expansion follows the company’s established operations in Casablanca and Rabat, aligning with the nation’s ambitious goal of welcoming 26 million visitors annually by 2030. With preparations underway for the 2030 FIFA World Cup, the timing underscores Morocco’s growing appeal as a global destination.

As tourist arrivals surge—Morocco welcomed a record 19.8 million visitors in 2025, a 14% increase from the previous year—the demand for seamless mobility solutions has never been higher. Uber’s entry into Agadir and Tanger is designed to meet this need, offering travelers a reliable, safe, and convenient way to navigate the country. The service promises to enhance the visitor experience by ensuring smooth travel from airports and hotels to key attractions and urban centers.

The company highlights its commitment to delivering a high-quality travel experience, emphasizing ease of use through its user-friendly app. Riders in Agadir and Tanger can now choose between UberX and UberXL, mirroring the options already available in Casablanca and Rabat. This move reflects Uber’s broader strategy to integrate Morocco into its expanding network across North Africa.

Tourism figures remain robust, with 4.3 million visitors recorded in early 2026—a 7% rise compared to the same period last year. Revenue from tourism has also climbed, reaching 124 billion Moroccan dirhams between January and November, reinforcing Morocco’s status as a top-tier destination. Uber’s expansion into these cities is a direct response to the growing demand for efficient urban transportation, ensuring travelers can explore with confidence.