Yaoundé is set to host a major promotional sales campaign targeting essential consumer goods. The initiative, spearheaded by the Minister of Trade, Luc Magloire Mbarga Atangana, aims to boost purchasing power and provide affordable school supplies ahead of the 2026-2027 academic year.

government-backed promotion to ease household budgets

The promotional event, running from June 22 to September 30, 2026, will take place along the Boulevard du 20 Mai in Yaoundé. The campaign is designed to support families during the school break while ensuring access to competitively priced goods.

« This initiative aligns with the government’s strategy to combat high living costs. By partnering with corporate stakeholders, we are reinforcing our commitment to making essential products more accessible to households, particularly ahead of the back-to-school season, » stated the Ministry of Trade.

nationwide expansion planned

The Minister confirmed that while the campaign launches in Yaoundé and surrounding areas, it will later extend to other major cities nationwide through mobile promotional caravans. This approach ensures broader accessibility for consumers outside the capital.

The promotional sale will feature a wide range of staple products, including foodstuffs, beverages, and school materials, all offered at discounted prices. The government expects the campaign to significantly ease financial pressures on households during a period traditionally marked by increased spending.

why this promotion matters

The timing of this initiative is strategic. With the summer break and the upcoming school year, families face higher expenses for food, clothing, and educational supplies. By slashing prices on essential goods, the government aims to:

• Reduce the financial burden on low- and middle-income households
• Encourage consumer spending in local markets
• Support small and medium-sized businesses participating in the promotion

The Ministry of Trade has called on citizens to take advantage of the event, emphasizing the availability of quality products at unbeatable prices. Additional details, including the full list of participating vendors and product categories, will be released in the coming days.